Marketing and promotion has evolved greatly through the years, especially in the era of social media. Social media is proving to be the present and future of marketing, and with the following tools, your business can harness its full potential. Having great content on your site is the magnet that attracts visitors. However, when there […]
Boost your marketing and promotion with social media
Three types of business dashboards
Dashboards allow you to better understand your customers and easily make informed business decisions. But with many types of dashboards out there, each serving a unique purpose, how do you determine which one is best for your company? We’ve listed three types of the most widely used dashboards below. Strategic dashboards Ideal for senior managers […]
5 Tips for securing your email account
Email is one of the best things the internet has made possible. We use email to signup for websites, apply for jobs, make payments, and many more. But email users also run the risk of account hijacking, malware attacks, and other cyberthreats. To secure your emails, follow these crucial tips. Use separate email accounts Most […]
Licensing issues with virtualization
Software developers make a profit by selling us the best product they can create. When selling pieces of their software in bulk, they offer licensing packages to businesses so you don’t have to buy 100 copies of the same CD. Now that an increasing amount of services and tools are moving into the cloud, it’s […]
Evaluating the total cost of VoIP systems
When investing in VoIP phone systems, cost is always an important factor to consider. No matter what features it’s bundled with, a phone system that easily puts you over budget isn’t worth investing in. That’s why it’s important to evaluate the total cost of ownership (TCO) of VoIP systems. What is TCO? TCO is the […]
Presenting using PowerPoint? Use these tips
Do you find it difficult to keep your audience’s attention whenever you do a PowerPoint presentation? You’re in luck, because we have some of the best tricks of the trade to share with you. Start slideshows instantly The audience doesn’t want to see the speaker’s cluttered desktop or unread emails as the PowerPoint presentation is […]
Increase your leads by automating SMB marketing
Marketing automation was once a technology reserved for mega-corporations. Fortunately, the IT industry is making business tools cheaper and more accessible all the time. Nowadays, if you’re a small business owner, you’d have to be crazy to pass up all that marketing automation has to offer. If you haven’t already implemented this wonderfully profitable technology, […]
Instagram audience: Turn them into customers
Did you know that your followers on Instagram are a goldmine for potential sales? But posting photos with a few filters is not enough to do the job. Turning your Instagram followers into buyers needs more than just a bunch of pretty images; it demands some marketing strategies to engage your followers and attract potential […]
Guarding your company’s data
Some of the most well-known companies in the world have been victims of cyberattacks, including Sony Pictures, Home Depot, Adobe, and eBay. While major corporations are high-profile targets for hackers, small- and medium-sized businesses are not exempt, so they need to secure their networks and data. It may be difficult or impossible to undo any […]
Lower your data center bills
Data centers can be costly, more so if they quickly drain your resources. How much do you spend on them every month? Don’t be afraid to calculate your expenses since there’s a lot you can do to keep costs under control. Here are a few suggestions to keep in mind. Perform an energy audit There’s […]