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However good you are at running your business, you won’t get very far without a steady stream of customers. To effectively foster customer relationships, many businesses are leveraging customer relationship management (CRM) systems. What is a CRM system? CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide […]

Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider […]

As the number of cybersecurity threats increases, many business owners have no recourse but make cybersecurity a priority. But how does one know if your security measures are actually keeping your enterprise IT assets safe? Here are five ways you can tell if your security isn’t sufficient. Open wireless networks With one main internet line […]

Knowing which technology to use and when to use it is key to boosting productivity and reducing costs. One of the best ways to do this is to virtualize your hardware and software. Let’s discuss what that means in practice to help you decide. What is virtualization? Virtualization is the creation of a virtual version […]

Voice over Internet Protocol (VoIP) has become many small- to medium-sized businesses’ top communication system of choice. While there are many vendors that offer different VoIP packages with their respective features, you should look into their Quality of Service (QoS) to know which one could meet your company’s needs. Here’s a quick overview of what […]

Within Office 365 Groups, there’s a feature called Connectors. It allows you to link to popular third-party services without ever having to leave Outlook. This means relevant content and updates that you want are sent immediately to your group feed, making workflow more seamless. Let’s take a look at what Office 365 Connectors can do […]

Business continuity plans are designed to protect an organization’s critical data in case of a crisis, but employees are also a part of that equation. If you want a strong business continuity plan, it’s imperative you avoid the following mistakes. Mistake #1: Failing to plan for employees Companies that survive unexpected incidents are the ones […]

When customers visit and use your website, engender feelings of trust and security instead of alarm and distrust. Easily improve feelings of internet security with these three tips.

Over the years, data virtualization has provided businesses more options to manage their data. However, even virtualized data is susceptible to loss. This is why you need a good data backup solution to protect it, and be prepared to face some common problems when backing up virtualized data. Data virtualization involves taking all enterprise data […]

Small business owners understand the nuisance that comes with the holiday season. Fortunately, Voice over Internet Protocol (VoIP) systems offer numerous cloud-enabled features that ought to help you handle large volumes of calls and cover periods when you are closed throughout the shopping season. However, if you don’t optimize their utility, you may run into […]